Sales Manager - Foodservice
- Guide your team in Strategic new business prospecting within their assigned region
- Build a clear weekly view of route performance, highlighting average drop value, sales patterns and cost-to-serve pressure points.
- Identify any customers impacting a routes profitability and quantify their impact and how to improve them.
- Provide commercial interpretation that helps the team understand what's behind the numbers.
- Analyse customers spend patterns to identify potential product gaps and products we are not selling to a client.
- Identify potential high-margin products or product alternatives that can improve contribution and basket value.
- Demonstrate the financial upside of each new opportunity and how each action moves the salesperson closer to their earnings target.
- Ensure any new business wins are commercially and operationally realistic to prevent bad sales habits.
- Provide data and KPI measurables into short, achievable weekly priorities for each salesperson.
- Reinforce a sales pipeline routine of identify, act, follow-up, and complete.
- Work closely with procurement, operations, marketing, and finance to ensure stock, pricing, case sizes, and financials are okay prior to go live with any opportunities identified
- Coach and mentor your team in line with the company values as well as implement and oversee training & development plans for your team.
- Regular 1-2-1 meetings with BDMs to discuss sales activity, monitor targets, and manage personal development
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