Multi-Channel Digital Marketing Apprentice

Summary

You will play a key role in planning, creating, and managing digital content across multiple platforms, showcasing our workshop activities, performance projects, and services. You will also support the development of our e-commerce website and explore emerging technologies such as AI-driven content creation.

Wage

£16,640 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Training course

Multi-channel marketer (level 3)

Hours

37- 40 hours per week, Mon - Friday. Exact working hours to be discussed during interview process.

40 hours a week

Start date

Monday 11 May 2026

Duration

1 year 9 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Plan, create, and schedule engaging content across multiple social media platforms (e.g. Instagram, Facebook, TikTok, YouTube)
• Capture high-quality photos and videos from workshop activities, including repairs, upgrades, and performance builds
• Edit and produce short-form and long-form video content
• Write compelling captions and posts aligned with brand voice
• Monitor engagement and suggest improvements to content strategy
• Assist with the ongoing development of the company’s e-commerce website
• Upload and manage product listings, including descriptions, images, and pricing
• Edit and optimise website content for SEO
• Work within the website “back shop” (admin system) to maintain and improve functionality
• Work with AI tools and prompts to support content generation, marketing ideas, and workflow efficiency
• Explore new digital tools and technologies to enhance marketing performance
• Support the creation and scheduling of email campaigns
• Assist with building customer mailing lists
• Write blog posts related to automotive topics, performance tuning, and workshop insights
• Help produce technical videos for the website and social media channels
• Collaborate with technicians to translate technical work into engaging content

Where you'll work

UNIT C
MOORFIELD ROAD ESTATE
YEADON
LEEDS
LS19 7BN

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

LUMINATE EDUCATION GROUP

Training course

Multi-channel marketer (level 3)

What you'll learn

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

• You will work towards a Level 3 Multi-Channel Digital Marketing Apprenticeship with Leeds City College. This will require attendance 1 day per month at Print Works Campus, and attendance 1 day per month for remote learning
• You will receive on-the-job training alongside experienced professionals

Requirements

Essential qualifications

GCSE in:

• English (grade 4)
• Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Creative mindset
• Passion for cars
• Strong social media knowledge
• Strong work ethic
• Experience in Canva or CapCut