Growth Strategist (Hiring Immediately)

Growth Strategist
Function: Growth Strategy | Creative Strategy | Meta Performance
Reports to: Pod Leader
Core Responsibility: Drive profitable new customer growth for our clients through sharp Meta strategy, performance creative, and e-commerce thinking.
KPIs: New Customer Revenue Growth, Client Retention, Cross-Service Upsells
Salary: £45,000 – £50,000 DOE
Location: Remote-first (UK-based), with optional access to our London office (the Roundhouse in Camden)

Launch With Us is part of the Soar Group, one of the fastest-growing agency groups in the UK and the #1 rated independent Meta agency. We don’t just run ads. We answer the question every ambitious e-commerce founder is asking: how do you scale from 7 figures to 8?

We work with D2C brands at the point where things get serious. Scrappy start-ups that have found product-market fit and need a partner who can turn that into heavy, sustained scale. Our clients don’t come to us for maintenance. They come to us to grow.

We manage over £10M in paid media across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, & Four Five.
We combine data-led media buying with creative that converts, and we’re now building the team to take us to the next level.

The Role

As a Growth Strategist at Launch With Us, you’ll own the performance and strategic direction for a portfolio of six D2C e-commerce clients. This is not a media buying role: that’s handled by dedicated Media Buyers in your pod. Your job is to think strategically across Meta performance, creative direction, and e-commerce growth, and to translate that thinking into results your clients can feel.

You’ll work closely with your Media Buyers to ensure campaigns are executed to a high standard, but the growth, strategy, insight, and client relationship sit with you.

Our Values

• Extreme Ownership: You win or learn. Never blame.
• Radical Curiosity: Challenge assumptions. Explore what’s next.
• Kind Candour: Say what needs to be said, with honesty and purpose.
• Client-Centricity: Think like an owner. Act in your clients’ best interests, always.

Requirements

• Meta Performance & Growth Strategy
• Own the growth strategy for a portfolio of 6 D2C e-commerce clients, with clear accountability for new customer revenue growth.
• Develop and maintain 12-month growth roadmaps aligned to creative, performance, and commercial goals.
• Use data from Meta Ads Manager, Triple Whale, and Shopify to identify opportunities, diagnose issues, and drive decisions.
• Set ambitious, data-backed KPIs across NC-ROAS, CAC, and eROAS. Hold yourself accountable to them.
• Lead strategy reviews and adapt your approach based on what the data is telling you, not what’s comfortable.

Creative Strategy

• Partner with Creative Strategists and content teams to shape briefs that drive performance.
• Use performance data to inform creative direction: angles, formats, hooks, and offers.
• Review creative output through a performance lens and provide clear, actionable feedback.
• Stay ahead of what’s working on Meta and bring fresh thinking to every account.

Client Leadership

• Be the primary strategic point of contact for your clients: building trust, managing expectations, and owning the relationship.
• Lead regular strategy calls, performance reviews, and proactive communication.
• Identify upsell and cross-service opportunities and bring them to your Pod Leader.
• Champion client retention by ensuring results consistently align with agreed targets.

Pod Collaboration

• Work closely with the Media Buyers in your pod to ensure campaign execution matches your strategic direction.
• Review campaign builds and performance output, providing clear direction when needed.
• Act as the strategic anchor of your pod: connecting creative, data, and execution.
• Share insights and wins across the wider team to raise the bar for everyone.

What Success Looks Like

0–3 Months

• Fully embedded across your client portfolio and understood the growth levers for each account.
• Built strong working relationships with your Pod Leader, Media Buyers, and client contacts.
• Demonstrating clear, data-led thinking in your strategy calls and performance reviews.

6 Months

• Driving measurable new customer growth across your portfolio.
• Running client relationships with confidence and proactively identifying upsell opportunities.
• Creative direction is visibly impacting performance across your accounts.

12 Months

• Rec]]>