Area Sales Manager (Agricultural)

GBR Recruitment Limited
Leeds
GBR Recruitment Ltd are proudly recruiting an experienced Area Sales Manager for a well established & highly progressive Agricultural tractor & attachments business covering West Yorkshire.

In this key Area Sales Management role, you will be responsible for both sales & aftersales support of a wide range of agricultural machinery & other modern farming industry products.

The ASM role involves both branch based sales & field based sales on customers farms, supplying and supporting the very latest agricultural technology from well known industry leading manufacturers.

The Area Sales Manager role, is a dual role as it is responsible for both maintaining existing key accounts, as well as generating new business sales, converting pipeline prospects into actual sales revenue & done deals.

Duties:

* Selling a variety of agricultural machinery to customers across West Yorkshire (new & existing customers)

* Developing strong current customer & new customer relationships to achieve sales target KPI's & to effectively grow the company's market share across the West Yorkshire sales territory.

* Ensuring you maintain up to date product knowledge in relation to all key features & all key benefits of all agricultural equipment & services

* Attend relevant sales training events

* Offer customers a variety of machinery / assets financing options to assist customers with securing the purchase of both new & used agri goods

* Carry out tractor & attachments field demonstrations for potential buyers

* Ensure ordered goods are delivered to the customer OTIF & follow up

* Builds loyal repeat using client relationships within the defined sales area

* Attend agricultural shows, events, exhibitions & networking events

Attributes:

* Strong agricultural farming equipment sales experience inc. tractors, attachments, trailers etc. within direct sales environments

* Strong knowledge of an array of agricultural equipment / machinery & day to day farming practices (crops, harvesting, soil management, spraying, cultivating, ploughing etc.)

* Strong knowledge of the latest farming technology

* CRM systems experience & computer literate with Microsoft Office

* Ability to analyse data & to interpret reports

* Excellent customer relationship skills & professional communication skills

* Happy to work extended hours when needed in order to meet the needs of the company & customer service expectations (not a 9am to 5pm role, flex is needed)

* Target driven, with a real tenacity to succeed.

The role offers a uncapped commission (figures shown are an example of the average OTE earnings within the current ASM teams, so more is achievable).

A company car is also supplied + more........

This role could suit someone living in Doncaster, Pontefract, Barnsley, Leeds, York, Bradford, Castleford, Selby, Goole, Huddersfield, Rotherham, Sheffield, Scunthorpe & other areas close to these that can suitably cover the West Yorkshire region

Interviews are to take place immediately, apply today
Posted 2026-03-09

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