Senior CRM Communications Executive

As a CRM Senior Communications Executive, you will play a key role within the Marketing Data and Comms team, part of the wider Marketing Operations function. This role is responsible for the end -to-end build, QA and delivery of customer communications across multiple CRM channels, including email, push and SMS. Working across all Sky Betting and Gaming products, you will support commercial objectives through high-quality personalised and data-driven customer journeys. You will bring strong technical CRM campaign execution skills, a sharp eye for detail, and a proactive approach to identifying improvements in how we build, test and deliver communications. You will also be confident working with stakeholders across commercial, marketing and strategy teams, helping shape briefs, challenge constructively, and drive better outcomes through continuous optimisation.

WHAT YOU WILL DO…

Use a combination of HTML, CSS, Java Script and CRM campaign tools to create, edit and optimise customer communications, ensuring templates and messages are rendered correctly and deliver a high-quality customer experience. Own and champion quality control processes, ensuring communications are thoroughly tested, accurate, compliant and fit for purpose before deployment to a large customer base. Proactively identifying opportunities to optimise and streamline our build and delivery processes. Support our Leads to review campaign briefs, clarify requirements, challenge where needed, and ensure communications are aligned to objectives, audience needs and channel best practice., championing relevance and personalisation. Identify opportunities to improve campaign performance through better use of personalisation, segmentation, dynamic content and CRM capabilities. Drive a strong test-and-learn approach, supporting the setup and execution of A/B tests and other experiments, and embedding learnings into future campaign activity. Working with the management team to identify trends, concerns, or areas of opportunity within the team. Proactively identify and implement improvements to build, QA and delivery processes, helping to increase efficiency, reduce risk and improve team output. Manage multiple projects simultaneously, anticipating risks, solving problems proactively and ensuring deadlines are met. Build and maintain strong working relationships with stakeholders across commercial, marketing, strategy and operations teams, becoming a trusted point of contact for CRM delivery.

HOW YOU WILL DO IT…

You have excellent attention to detail and a strong quality-first mindset, with experience working in environments where accuracy and robust QA are critical. Strong HTML, CSS and Java Script skills enabling you to comfortably build email templates from scratch to support high quality campaign delivery. You are confident working with stakeholders at different levels, with strong written and verbal communication skills and the ability to influence, challenge and collaborate effectively. You are a strong team player who enjoys sharing knowledge, supporting others and contributing to a culture of continuous improvement. You have a strong interest in personalisation, optimisation and test-and-learn principles, and are motivated by using insight and experimentation to improve performance. You will have a real passion for, or interest in, the betting and gaming industry. You have experience working with CRM, marketing automation or campaign management platforms. Experience with tools such as Bloomreach, Braze, Adobe Campaign and Salesforce Marketing Cloud would be an advantage. The role will also help shape the biggest and most exciting betting and gaming brands in the UK and Ireland. This is a pivotal role supporting the marketing teams, to ensure their campaigns are executed accurately and efficiently, being seen as a key point of contact for stakeholders across the commercial, marketing & strategy teams. What’s on offer: £/€1,000 learning fund Twice-yearly bonus (with part of it guaranteed!) Unlimited Holiday Pension contribution scheme Private healthcare Hybrid Working Access to thousands of Udemy courses Invest via the Company Sharesave Scheme About Flutter: Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. About Flutter UK & Ireland: The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover... We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.