Digital Marketing Executive

We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions.

They are looking for a Digital Marketing Executive (B2B)to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results.

Key Responsibilities

Social Media

• Manage and grow presence across professional platforms
• Plan and schedule content aligned to campaign goals
• Use AI tools to support ideas and engagement

SEO & Search Visibility

• Support website optimisation for search and discoverability
• Identify keyword opportunities and content improvements
• Track performance and recommend changes

Paid Media

• Assist with planning and running paid campaigns
• Support lead generation activity and campaign testing
• Monitor performance and optimise results

CRM & Email

• Build and manage email campaigns and automation
• Support lead nurturing and segmentation
• Work with sales teams to improve lead quality

Website Management

• Maintain and update website content
• Support UX improvements and landing pages
• Collaborate with developers and internal teams

Content Creation

• Produce content such as blogs, guides and campaign assets
• Support development of longer-form content (e.g. webinars, downloads)
• Use AI tools to assist with content creation

Design

• Create and manage digital marketing assets
• Brief and work with external designers
• Ensure brand consistency across channels

Digital PR

• Support outreach to industry publications
• Assist with press releases and brand visibility activity
• Help position the business as a sector expert

Analytics & Reporting

• Track campaign and website performance
• Support reporting and insight generation
• Identify opportunities to improve results

About You

Essential:

• Minimum 2 years’ experience in B2B digital marketing
• Experience with paid media, CRM platforms, CMS and analytics tools
• Strong written communication skills and understanding of B2B audiences
• Familiarity with AI tools for marketing and automation
• Experience in creating lead magnets
• Data-driven mindset with attention to detail
• Experience working with internal teams and external partners

Desirable:

• Degree in Marketing, Communications or similar
• Interest or experience in technology-led sectors
• Exposure to digital PR or media outreach
• Basic video or podcast content experience

How to Apply:

Our client is recruiting now, so please do not delay. If this role sounds ideal for your next move, send us your CV or contact us immediately.

We cannot reply to every individual application, however if your experience fits the above criteria, we will make immediate contact.