Head of Marketing Analytics

The PureGym Way

PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We're proud to be recognised as a Top Institute Employer , reflecting our commitment to excellence in employee experience and workplace culture . We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Leeds (2 days in the office)Type: Full Time Contract type: Permanent

Application: Closing date Tuesday 5th May (early applications encouraged)

We are looking for a Head of Marketing Analytics to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closing with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity - both digital and ATL -, informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst.

Key duties will include:

• Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy
• Collaborate with our Head of Media to drive forward marketing effectiveness across all media channels - ensuring clear measurement frameworks are in place and we're investing budget where it's having the greatest impact
• Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance - as well as leading on structured geo holdout and incrementality testing
• Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions.
• Closely monitor market trends using tools such as Similarweb to track PureGym's performance in the context of key competitors and the wider marketContinue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns
• Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action
• Coordinate production of the relevant weekly and monthly reports to communicate marketing performance back to the wider business, automating manual processes wherever possible
• Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success
• Line management of 1 x marketing analyst
• Keep up to date with data and analytics trends and developments, bringing fresh ideas to the business
• Innovate and challenge the status quo using competitive insights, industry knowledge and our own data

The Person

• Experience in a similar role or previous experience activating and managing digital marketing campaigns
• Has excellent numerical and analytical skills and able to interpret data to inform digital strategy
• Has excellent working knowledge of Google Analytics and other analytical tools
• Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau
• Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms
• Is commercially aware and uses knowledge and experience to drive success of PureGym
• Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners
• Has excellent communication, organisational and time management skills
• Takes ownership for performance and ensures that all targets are met
• Ambitious, driven and looking for a career in a fast-paced environment
• Has the ability to manage numerous projects whilst remaining calm

PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.