EMEA Channel Marketing Manager

Location: Leeds/Harewood Office /Hybrid Role, (Home and partner sites around the UK.)
Position: EMEA Channel Marketing Manager
Job Type: Full-time

About Us

Assured Data Protection is a global leader in data backup and disaster recovery managed services, specialising in safeguarding against data loss and downtime in the event of a disaster, cyber, or ransomware attack. Our fully managed services include immutable backup, disaster recovery, and cyber resiliency to protect data on-premises and in the cloud, with 24/7/365 expert support.

We offer a flexible, consumption-based model to grow with your business, making data protection cost-effective and scalable. Our purpose-built software provides industry-leading monitoring and reporting capabilities to provide actionable insights into your data protection strategy. Our global datacentres ensure data sovereignty, meeting your organisation’s compliance requirements. A dedicated team is always available to recover your data and minimise disruption in the event of a disaster.

Job Summary:

An exciting opportunity has arisen for a Channel Marketing Manager to join our global marketing team in the EMEA region.

Working with our network of channel partners, channel account managers and vendors, the Channel Marketing Manager will execute marketing campaigns to acquire new leads and opportunities through our partners and increase the visibility of our solutions and services.
This is a highly demanding, but rewarding role which requires a diverse skill set and the ability to effectively multitask across various responsibilities.

The ideal candidate will be self-motivated and lead generation focused, bringing with them wealth of creativity and enthusiasm with a minimum of 3 years previous experience in a busy B2B marketing role, managing budgets and ROI.


Key Responsibilities:

• Working with the Head of Marketing, EMEA and alongside the EMEA Channel Director, to develop and implement the channel marketing strategy in the UK and globally.
• Achieve agreed KPIs to meet the requirements of the role and the business.
• Work with Channel Account Managers to design and implement enablement programmes to allow partners to maximise on sales opportunities.
• Travel on regular basis to meet with partners across the UK to build relationships and support their business goals and marketing strategies for our solutions.
• Support training incentives across the UK to ensure partners meet requirements and have appropriate level of skill and awareness to meet business objectives.
• Responsible for management and allocation of Marketing Development Funds (MDF) for partner marketing campaigns to achieve maximum ROI.
• Produce and review ROI for all partner marketing campaigns.
• Provide quarterly updates to the Head of Marketing and Channel Director for review of performance of partner campaigns and the wider channel marketing strategy.
• Attend quarterly business reviews (QBRs) with Channel Development Managers to report on and review campaign performance and support for partners.
• Build a channel marketing community with peers at partners and distributors.
• Content creation including, emails, blogs, data sheets, social posts and any other collateral required to market our solutions both to and on behalf of partners.
• Leverage our existing global content to position for local channel market.
• Manage and develop our Partner Marketing Portal alongside the wider marketing and channel team ensuring all content is relevant, beneficial and current.
• Execute email campaigns promoting our business and solutions to existing and potential new partners.
• Assist with the planning, organisation and attendance of partner and company events/industry exhibitions.
• Execute channel marketing plans in accordance with strategies and budgets set by the business whilst applying changes and adaptations as required.
• Create positive relationships with agencies and third parties, ensuring that all activity is aligned and approved.
• Be a guardian of the brand, ensuring to always build, protect and align it to the marketing strategy.

Key Experience and Qualifications:

• Minimum of 5+ years’ experience in a busy B2B marketing role.
• Excellent communication skills, both verbal and written.
• Highly organised with the ability to multitask and prioritise a demanding workload whilst working towards and within deadlines.
• Results driven and lead generation focused.
• Build and maintain good relationships, both internally and externally at all levels.
• Have a keen creative eye for design and content.
• Proficient in the use of Microsoft PowerPoint, Excel and Word.
• Experience of using marketing automation platforms and CRMs.
• The ability to be proactive and use initiative.
• Knowledge of GDPR rules and practices.
• A basic understanding of the technology industry.

Highly Desirable:

• Preferred experience in IT Channel Marketing role.
• Educated to degree level or equivalent experience.
• Proficient use of HubSpot including marketing tools and CRM.
• Design skills using the Adobe Suite including InDesign, Photoshop and Illustrator.
• An understanding of data backup, disaster recovery.

What We Offer:

• Hybrid working options for flexibility
• Annual leave that increases in line with service.
• Regular team-building and off-site company events
• A dynamic, inclusive, and collaborative work environment.

Assured Data Protection we value diversity and inclusivity. We offer perks such, flex holidays, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.

We cannot offer sponsorship so you must have current valid right to work in the UK.