External Comms Lead - Channels & Content

Greencore (Formally Bakkavor Group)
Leeds
External Communications Lead - Channels & Content

Salary: Competitive salary
Benefits: Benefits: Company share save scheme, Competitive matched pension contributions, Life insurance up to 4 x salary


Location: Leeds or London Fitzroy
Ways of Working: Hybrid


Hours of work: Monday to Friday 8.30-17.00
Contract Type: Permanent

Why Greencore?

Following the combination with Bakkavor in January 2026, we're one of the UK's leading creators of convenience food, driven by a simple purpose: to make every day taste better.

As a vibrant and fast-moving business, we're proud to employ over 28,000 talented colleagues across 36 manufacturing sites and 21 distribution depots in the UK and the US.


Together, we bring delicious food to life. Our products cover every meal occasion from breakfast through to dinner and dessert, with lunch and snacking in between. In FY25, our shared passion helped us achieve combined revenues of approximately £4bn.

Our extensive direct to store (DTS) network, with 17 depots across the UK, allows us to deliver fresh and frozen food both our own and from trusted partners to thousands of stores every day, ensuring consumers enjoy the very best, whenever and wherever they shop.

What you'll be doing

In this busy and exciting role, you will shape how Greencore shows up externally-leading our digital channels, elevating our corporate storytelling, and transforming our social platforms and website into compelling showcases of our leadership, innovation and purpose. You'll uncover stories from across the business, create high-quality multimedia content, and manage a coordinated external news flow that strengthens our reputation.

Role Accountabilities

• Lead the external digital strategy across our website and social channels to boost engagement and support reputation objectives
• Manage day-to-day social media activity, delivering regular, engaging content and responding quickly to comments, issues and trends
• Oversee the refresh and continuous improvement of our corporate website to ensure it reflects a modern, engaging corporate presence
• Conduct daily social listening to identify early-warning signals, trends and emerging issues, sharing insights with key stakeholders
• Produce high-quality external content including articles, blogs, videos and graphics that showcase our leadership and people
• Partner with Talent Acquisition and L&D to ensure consistent employer brand messaging and empower colleagues to act as brand advocates
• Support the CEO and Executive Team by enhancing their presence and advocacy on LinkedIn
• Build strong relationships across the business to uncover stories that reinforce our reputation narrative
• Support press office activity, responding to media queries and contributing to reactive and crisis communications
• Collaborate across the Communications function to ensure alignment between internal and external messaging


What we're looking for

• Proven experience in external communications with strong capability across digital channels and corporate content creation
• Strong understanding of social media strategy, analytics, channel management and community engagement
• Experience in website management, content planning and performance measurement
• Excellent writing and storytelling skills across multiple formats
• Creative mindset with proficiency in key digital tools such as CMS platforms, social scheduling tools, Canva or similar
• Strong analytical skills with the ability to interpret digital engagement and media insights
• Understanding of media relations, press office operations and crisis response handling
• Ability to act as an internal journalist, uncovering and developing compelling stories
• Strong collaboration skills, working effectively with internal teams and external agencies
• Excellent organisational skills with the ability to manage multiple deadlines in a fast-paced environment

We're proud to be recognised in the Gender Equity Measure Top 100 for our commitment to gender equality.

If this sounds like you, join us and grow with Greencore, and be a part of driving our future success.

What you'll get in return

• Competitive salary and job-related benefits


• Holidays


• Competitive matched pension contributions


• Life insurance up to 4x salary


• Company share save scheme


• Greencore Qualifications


• Exclusive Greencore employee discount platform


• Access to a full Wellbeing Centre platform


• Enhanced parental leave and menopause policies

Throughout your time at Greencore, you will be supported with on-the-job training and development opportunities to further your career.

Posted 2026-04-11

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